Test drives
Customers can take a test drive and receive explanations of the vehicle’s features before deciding.
ROX Automobile by FTM (Deira. Branch), UAE
Port Saeed
ROX Automobile by FTM’s Deira branch is a car dealer in Port Saeed where shoppers can view ROX models, take a test drive and arrange registration and delivery. Reviews point to detailed product explanations and hands-on buying support, although delivery and after-sales follow-through can be uneven.
Reputation Score
4.0
★★★★☆
286 ratings
Source: Google Maps
The Good Stuff
Clear guidance
Several buyers describe patient answers and detailed explanations during the showroom and purchase process.
Order follow-up
Some customers received support from booking through registration and final delivery.
Quick registration
One buyer reported that registration and handover were completed on the same day.
Service support
A customer with a serious vehicle issue still described the CRM and service follow-up as prompt and professional.
Tips for a Better Visit
Verify shipping. Ask for the car’s actual shipping status and written delivery milestones; one buyer was given dates that conflicted with the vessel’s status.
Clarify deposits. Before paying, get cancellation, refund timing and any deductions in writing.
Inspect handover. Check locks, paint and bodywork before accepting the car, and record any defect on the handover documents.
Confirm hours. Call before driving across Dubai, since one visitor found the showroom closed well before the stated closing time.
Request reports. If the car needs major repair, request a written fault report and a clear recovery timeline.
Plan the visit
Practical details
Joud Hotel Building - 97 Al Maktoum Rd - Al Khabaisi, ديره /شارع الاتحاد / بناية أوتيل جود - Al Ittihad Street
Port Saeed - Deira, Dubai
| Mon | 9:00 AM – 9:00 PM |
| Tue | 9:00 AM – 9:00 PM |
| Wed | 9:00 AM – 9:00 PM |
| Thu | 9:00 AM – 9:00 PM |
| Fri | 9:00 AM – 9:00 PM |
| Sat | 9:00 AM – 9:00 PM |
| Sun | 9:00 AM – 9:00 PM |
Popular Mentions
ROX Adamas
The ROX Adamas is the main vehicle mentioned in purchase, delivery and handover reviews.
7 seater
The seven-seat model is mentioned as an option considered by one prospective buyer.
Common Concerns
Delivery delays
Multiple buyers reported postponed delivery dates, including orders delayed for months without clear resolution.
Deposit disputes
A cancelled order reportedly took over two months to refund, with a shortfall and no explanation.
After-sales gaps
Reviews describe unanswered calls, slow follow-up and unresolved handover problems after purchase.
Quality faults
One owner reported a critical power-battery fault at just over 2,500 km that disabled the vehicle.
Uneven welcome
Some showroom visitors said they were ignored or had to seek out staff for basic questions.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 20,000
car deposit
“I paid a AED 20,000 deposit at the end of October and decided to cancel in mid-November”Google review · February 2026
DXB
LOCAL
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The Bottom Line
ROX Automobile by FTM’s Deira branch in Port Saeed is a showroom for ROX vehicles, including the ROX Adamas and ROX 01. You can inspect the cars, take a test drive, ask about features, and arrange registration and delivery. Several buyers appreciated receiving patient explanations and support through the order process, with some reporting smooth handovers and same-day registration.
The experience is not consistent, however. Delivery timing is the biggest caution: reviews describe dates being postponed repeatedly, conflicting shipping information and months-long waits. Some customers also struggled to get replies after paying, while others reported rushed handovers or unresolved issues such as a rear-seat lock fault.
The deposit process deserves particular attention; one cancelled order involving an AED 20,000 deposit reportedly took more than two months to resolve and returned less than the amount paid. There are also product-quality warnings in the reviews. One owner reported a critical power-battery system fault at just over 2,500 km, leaving the car unable to start, while another described a motor fault that led to a repair lasting over a month.
Before committing, confirm delivery and cancellation terms in writing, inspect paint and equipment carefully at handover, and ask how serious faults are documented and handled.