Niche selection
Reviewers found niche perfumes and hard-to-find brands, including Matiere Premiere, BTSO, Creed and Parfums De Marly.
Smile Perfumes Trading / بسمة العطور للتجارة
Deira
Smile Perfumes Trading is a Deira perfume store carrying original and international-brand fragrances, including niche and designer options. Customers come to browse a broad selection, test scents with staff guidance and look for prices that some reviewers compare favourably with Dubai Mall.
Reputation Score
4.4
★★★★☆
102 ratings
Source: Google Maps
The Good Stuff
Try first
You can test many fragrances in-store and take your time before choosing, rather than committing to a blind buy.
Authenticity
Multiple reviews describe the perfumes as genuine or original; one customer had bottles checked at Paris Gallery and duty-free.
Wholesale pricing
Customers repeatedly report wholesale-level prices, including for expensive niche fragrances and alternatives to pricier perfumes.
Helpful advice
Some shoppers received questions and recommendations matched to their preferred fragrance style, rather than being pushed toward random bottles.
Bulk discount
One in-person shopper reported receiving a discount after buying several bottles, plus an extra gifted perfume.
Next-day delivery
A website customer reported free delivery the following day, with the perfumes described as original.
Tips for a Better Visit
Test scents. Visit in person and ask to sample several fragrances before buying; one review specifically describes testing many perfumes.
Explain preferences. Tell the consultant what fragrance styles you like so recommendations can be matched to your taste instead of chosen blindly.
Ask bulk pricing. If buying several bottles, ask whether a volume discount applies; a customer reported receiving one after a six-bottle purchase.
Check online status. For website orders, confirm stock, delivery timing and the refund process before paying, given reports of cancellations and unanswered messages.
Compare prices. For niche bottles, compare the quoted price with other retailers; one shopper kept purchase records and found lower prices on several named brands.
Plan the visit
Practical details
Al Soor St
Al Daghaya - Deira, Dubai
| Mon | 9:30 AM – 10:00 PM |
| Tue | 9:30 AM – 10:00 PM |
| Wed | 9:30 AM – 10:00 PM |
| Thu | 9:30 AM – 10:00 PM |
| Fri | 10:00 AM – 12:30 PM, 2:00 PM – 10:00 PM |
| Sat | 9:30 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
Laboratorio Olfattivo Need_U
A staff recommendation introduced one customer to Laboratorio Olfattivo Need_U, which they ended up liking as a blind buy.
Giardini Almafolia
Giardini Almafolia was another unfamiliar fragrance recommended to a reviewer who came to enjoy it.
Common Concerns
Order cancellations
Several online shoppers reported orders being cancelled after around ten days, with one still waiting for refund information.
Slow replies
An online-order complaint said there was no response through chat, email, mobile number or landline about a refund.
Uneven service
Customer service reviews are mixed: one visitor said no one checked on them during an hour in the shop.
Limited language
One reviewer reported that staff spoke only Arabic and described the interaction as impolite.
Limited testing
A reviewer found niche brands cheaper than Dubai Mall but said they could not try them.
DXB
LOCAL
LOCAL
The Bottom Line
Smile Perfumes Trading is a Deira shop for original perfumes, international brands and niche fragrances. In-store shoppers can browse a wide selection, test scents and ask for recommendations based on the fragrance styles they usually wear. Reviews mention hard-to-find options alongside better-known names such as Matiere Premiere, BTSO, Creed and Parfums De Marly.
Pricing is a major draw. Customers describe wholesale rather than retail pricing, and one reviewer compared quotations with other shops before finding Smile cheaper on several niche brands. Another said buying six perfumes brought a discount and an extra gifted bottle.
That makes an in-person visit more useful if you are buying multiple fragrances or want to compare options carefully. The experience is not consistent. Some customers praise attentive, detailed consultations, while others say staff did not approach them even after an hour or describe the treatment as tough.
One review also reports Arabic-only communication. Online ordering deserves extra caution: complaints mention cancellations after about ten days, delayed deliveries and difficulty getting refund updates, although another customer reported free next-day delivery. If you are choosing a niche scent, confirm that you can test it before committing.