Fresh preparation
Sushi is prepared to order, with reviewers noting fresh ingredients, balanced flavours and careful presentation.
Sushi Fashion - Latifa Tower
Trade Centre
Sushi Fashion at Latifa Tower is a Japanese restaurant in Trade Centre, centred on made-to-order sushi and an all-you-can-eat experience. Reviews also point to generous sets such as the 24-piece Fuji Set and a clean, casual setting where preparation happens in front of diners.
Reputation Score
4.5
★★★★★
627 ratings
Source: Google Maps
The Good Stuff
Buffet value
The all-you-can-eat offer is repeatedly described as good value, with plenty of choices and filling portions.
Visual presentation
The sushi boat and carefully arranged sets add a strong visual element to the meal.
Friendly service
Several reviews describe the team as polite, welcoming and helpful, including during busy service.
Open preparation
One reviewer liked watching the sushi being prepared in front of them and found the process clean and organised.
Flexible ordering
Reviewers say the restaurant accommodates sushi requests and serves orders quickly on some visits.
What to Eat at Sushi Fashion - Latifa Tower How we choose these items We use AI to find praise and criticism of specific foods and drinks in a selection of Google reviews. For Sushi Fashion - Latifa Tower, this list is based on 50 reviews, not every review of the restaurant. The score is positive reviews minus negative reviews. For example, two positive reviews and one negative review give +1. Each review counts once per item; neutral comments do not change the score. A zero score is not a positive recommendation. “Only neutral feedback” means there are no positive or negative votes. “Mixed feedback” means equal numbers of positive and negative votes. The quotes are examples of what people said, not every comment we counted. We use different reviews where we can. We normally show up to 10 foods and 5 drinks with non-negative scores. Items with the same score stay together. If a tied group would go past the limit, that group and the lower non-negative scores go into Honorable mentions. If an overflowing positive top tie would leave the list empty, we show up to 10 items from that tie and keep the rest in Honorable mentions. Foods and drinks with a negative score are under What to Avoid. Use this as a guide to what reviewers liked, not a guarantee that you will like it too.
Foods and drinks mentioned in reviews of Sushi Fashion - Latifa Tower, ranked by positive reviews minus negative reviews. Zero-score items have no net positive feedback; their labels distinguish neutral-only from mixed feedback.
Food 7
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All-you-can-eat sushi offer Net +2
“Their all-you-can-eat sushi offer is an absolute win — fresh, flavorful, and beautifully presented every time.”
Positive 2Negative 0
Review excerpts
“Their all-you-can-eat sushi offer is an absolute win — fresh, flavorful, and beautifully presented every time.”October 2025
“SUPER NICE! 3rd time coming here, food is amazing and the staff are super friendly :) would definitely recommend especially the all you can eat sushi is definitely worth it!”February 2026
-
All you can eat offer Net +1
“We went for the All You Can Eat offer and it was 10/10. Everything was super fresh and delicious.”
Positive 1Negative 0
Review excerpts
“We went for the All You Can Eat offer and it was 10/10. Everything was super fresh and delicious.”April 2026
-
Dumplings Net +1
“I ordered the dumplings and a lemonade — both were delicious. The dumplings were perfectly cooked, with a flavorful filling and a great texture.”
Positive 1Negative 0
Review excerpts
“I ordered the dumplings and a lemonade — both were delicious. The dumplings were perfectly cooked, with a flavorful filling and a great texture.”June 2025
-
Fried rolls Net +1
“I loved the seared salmon pieces and the fried rolls taste just like the ones we have back home in Brazil.”
Positive 1Negative 0
Review excerpts
“I loved the seared salmon pieces and the fried rolls taste just like the ones we have back home in Brazil.”February 2026
-
Seared salmon pieces Net +1
“I loved the seared salmon pieces and the fried rolls taste just like the ones we have back home in Brazil.”
Positive 1Negative 0
Review excerpts
“I loved the seared salmon pieces and the fried rolls taste just like the ones we have back home in Brazil.”February 2026
-
Sushi boat Net +1
“Thank you, Chef Manny, and the entire team for accommodating us so perfectly. We truly appreciated the beautiful sushi boat presentation and the wonderful dining experience. Looking forward to coming back! ✨😊🍱🥢”
Positive 1Negative 0
Review excerpts
“Thank you, Chef Manny, and the entire team for accommodating us so perfectly. We truly appreciated the beautiful sushi boat presentation and the wonderful dining experience. Looking forward to coming back! ✨😊🍱🥢”June 2026
-
Sushi set Net 0
Mixed feedback
“A special thank you to Farida for creating such a beautiful sushi set for us. Her attention to detail and presentation made our visit even more enjoyable.”
Positive 1Negative 1
Review excerpts
“A special thank you to Farida for creating such a beautiful sushi set for us. Her attention to detail and presentation made our visit even more enjoyable.”May 2026
Drinks 1
-
Lemonade Net +1
“I ordered the dumplings and a lemonade — both were delicious. The dumplings were perfectly cooked, with a flavorful filling and a great texture. The lemonade was refreshing and not overly sweet, just how I like it.”
Positive 1Negative 0
Review excerpts
“I ordered the dumplings and a lemonade — both were delicious. The dumplings were perfectly cooked, with a flavorful filling and a great texture. The lemonade was refreshing and not overly sweet, just how I like it.”June 2025
What to Avoid (1)
Food 1
-
Miso soup Net −1
“Place was nice, clean and quite ... Food was extraordinary... Sushi is top tear put the miso soup was disappointing.. service was great (especially farida she is so great and helpful) will definitely come again”
Positive 0Negative 1
Critical review excerpts
“Place was nice, clean and quite ... Food was extraordinary... Sushi is top tear put the miso soup was disappointing.. service was great (especially farida she is so great and helpful) will definitely come again”April 2026
Tips for a Better Visit
Allow time. Leave extra time for all-you-can-eat rounds, since one reviewer reported long gaps between orders.
Try noodles. Add the YAKI SOBA NOODLES if you want a filling non-sushi dish alongside the rolls.
Share a set. For a straightforward shared order, the 24-piece Fuji Set was reported as more than enough for two people.
Ask first. If you may leave pieces, ask about the leftover charge before ordering, especially with unfamiliar spicy rolls.
Plan the visit
Practical details
Latifa Tower - Ground Floor - Shop No.L2 Sheikh Zayed Rd
Trade Center First, Dubai
| Mon | 10:00 AM – 4:00 AM |
| Tue | 10:00 AM – 4:00 AM |
| Wed | 10:00 AM – 4:00 AM |
| Thu | 10:00 AM – 4:00 AM |
| Fri | 10:00 AM – 4:00 AM |
| Sat | 10:00 AM – 4:00 AM |
| Sun | 10:00 AM – 4:00 AM |
Common Concerns
Service delays
Some visits involved long waits, including 48 minutes for an order and delays between all-you-can-eat rounds.
Quality swings
Reviews are sharply divided, with some diners describing the sushi as excellent and others finding the quality below expectations.
Rice concerns
One reviewer found the sushi rice lacking freshness, while another said the rice could be improved.
Spice imbalance
A specific roll was covered in dry chilli flakes and powder, making it inedible for the reviewer and their partner.
Offer confusion
A diner arrived for an Instagram-promoted offer but was told it had already ended, with no prior clarification.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
95 aed
all you can eat deal
“As on february 2026, the current price of the all you can eat deal is 95 aed”Google review · February 2026
146 Aed
all you can eat sushi for 2 adults
“We availed this Groupon voucher for 2 all you can eat sushi for 2 adults for 146 Aed”Google review · January 2026
75 dirhams
Unlimited sushi
“Unlimited sushi for 75 dirhams 🤝”Google review · October 2025
DXB
LOCAL
LOCAL
The Bottom Line
Sushi Fashion at Latifa Tower is a casual Japanese restaurant in Trade Centre with two clear draws: sushi made as you order and an all-you-can-eat format. Reviews mention fresh, flavourful rolls, attractive presentation and plenty of choice, while the Fuji Set’s 24 pieces were considered enough for two people. The sushi boat is another presentation-led option.
There is more than sushi on the menu. The YAKI SOBA NOODLES were singled out as especially filling, and reviewers have also enjoyed the fried sushi menu, crispy rolls, dumplings and lemonade. The atmosphere is generally described as clean, warm and relaxed, with music that is not too loud.
Families have also reported that children enjoyed the food. Value depends on the offer and the visit. Customer reports mention all-you-can-eat prices of 75 dirhams and 95 AED, plus a voucher example of 146 Aed for two adults; these should be treated as historical rather than a current price list.
Service and food quality are not perfectly consistent: some diners reported a 48-minute wait, delays between rounds and disappointing rice, while others found the team fast and accommodating. Check current terms before arriving, and ask about the AED 6 per-piece leftover policy if you are trying unfamiliar rolls.