Toy variety
Reviews mention an extraordinary selection including figurines, Pokémon cards and board games.
Toys For Less
Deira
Toys For Less is a Deira discount shop where reviews mention toys alongside children’s clothing, shoes and sportswear. It can be useful for browsing branded bargains, from Pokémon cards and board games to discounted Vans shoes, but recent reviews warn that the listed location may no longer be operating.
Reputation Score
4.2
★★★★☆
682 ratings
Source: Google Maps
The Good Stuff
Branded bargains
Customers report finding branded toys, clothing and sportswear at prices lower than many other shops.
Sportswear finds
The shop is also useful for discounted sports shoes and clothing, including Adidas, Nike, Puma and Reebok.
Durable toys
One customer said stuffed toys, battery-operated cars and puzzles were still working after a year of use.
Helpful service
Reviews describe staff as friendly and helpful, including prompt assistance with an online order collection.
Kids essentials
Beyond toys, shoppers mention useful children’s items such as books, bags, clothes and school supplies.
Tips for a Better Visit
Check location. Confirm the current branch before travelling to the Deira listing; recent visitors said the store was no longer there.
Inspect sales. Check yellow-tag toys carefully for missing parts or damage before buying, especially where returns are restricted.
Browse often. Stock changes regularly, so repeat visits may uncover different bargains.
Allow time. Be prepared to look through the aisles patiently to find the lowest-priced items.
Avoid peak parking. If you are driving, consider avoiding evenings and weekends when parking is reported to be troublesome.
Plan the visit
Practical details
Deira - PLOT NO. 333-0
Al Muraqqabat, Dubai
Popular Mentions
Funko pop
A customer specifically followed new Funko Pop arrivals and eventually found a long-sought item.
Mickey Mouse scooty
One shopper bought a Mickey Mouse scooty for a child and also mentioned children’s shoes and clothing.
Sports wear
The same outlet is described as carrying sports wear as well as toys and kids’ clothing.
Common Concerns
Location uncertainty
Two April 2025 reviews say there was no Toys For Less store at the listed location, so the branch may have moved.
Sale-item risk
A customer reported yellow-tag toys arriving broken or missing parts, with no return or exchange option.
Uneven selection
Some reviews say the toy range is limited, particularly for electronic toys and cars, while clothing takes up substantial space.
Busy parking
Parking can be difficult during evenings and weekends.
Regular prices
Sale items were considered good value, but one review found the regular-priced toys less compelling.
DXB
LOCAL
LOCAL
The Bottom Line
Toys For Less is described as a bargain-oriented shop for children’s toys, clothing and accessories, with some sportswear mixed in. Shoppers mention Pokémon cards, board games, Funko Pop items, books, school supplies and children’s shoes, so it is worth browsing when you are looking for a gift or a specific discounted find rather than a tightly focused toy department. The strongest theme is value.
Reviews mention branded products at prices below shopping malls, including Puma shirts for 39 AED and children’s clothing below 10 dirham. Discounted Vans shoes, sports shoes and children’s items also appear in the feedback. Stock can change weekly, making a return visit worthwhile, although sizes may be inconsistent and the children’s clothing range has been called limited.
There are important cautions. Several customers felt the toy selection was smaller than expected, especially for electronic toys and cars, while another reported yellow-tag toys that were broken or missing parts and could not be returned or exchanged. Inspect sale items before paying.
Also confirm the current branch details before travelling: April 2025 reviews said the store was no longer at the listed location and may have moved to Reef Mall. If driving, parking is reported to be troublesome on evenings and weekends.